Portfolio

How to measure, monitor and improve your sales team’s efficiency in order to strategically uplift your sales.
There are many options for organizing your sales team. Learn how to build your sales organization with these examples.

Runbooks are contextual documents that help IT teams be more consistent and efficient. They provide a step-by-step guide for novice and seasoned IT experts. Let’s get you started.

Identify little-known key steps to building a successful sales process.

Build an engaging online manual for your employees instead of forcing them to read a dry fire safety operation manual. Here’s how!

In order to ensure a seamless onboarding process at your company, we’ll go through exactly what a visual work instruction is and how to create one.

Learn about what desktop procedures are and how important they are to your business. Then get a step-by-step guide on how to create them quickly.

The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead generation and revenue goals faster.

We spoke to Instagram experts (plus our own team of creators) who shared their Instagram story ideas and best practices so you know what kind of Instagram stories to make, how to make them, and what they’re good for.

Presentations are used by businesses to educate, inform, motivate, train, and for a variety of other purposes. Companies that provide consulting services are no different from any other type of business, and as such, they may benefit from developing a consulting presentation.

Branding your company can be a complicated and time-consuming process, but we’re here to help with our list of branding tips. We don’t just buy products from a company, we buy them because they give a unique experience that no other brand can match.

A remote onboarding process is exactly the same as an offline onboarding process. New hire, training, policies, practices, beliefs, and most importantly, the transitional process of a newly-hired employee all fall under this umbrella term of onboarding.

New algorithms can police whether people are complying with public health guidance. The practice raises familiar questions about data privacy. | National Geographic

With Valentine’s Day around the corner, it’s a great time to make others feel loved and appreciated. And creating videos for them is one of the best ways to do that. From sharing heartfelt messages with loved ones to creating cute posts that make your customers swoon, we have put together 10 heartwarming Valentine’s Day video ideas to use this February 14th.

Written testimonials can be great, but video testimonials simply stand out from the crowd. Learn how to collect, produce, and edit them in this Play.

What I do

Services

Looking to drive more leads to your business? Or maybe you want to become a thought leader and/or topic authority? I can help by developing a content strategy and/or content that blends expertise, authority, and product-led storytelling to connect with your core audience. I offer quarterly and annual contracts for:

Content Writing

Need to boost your credibility and authority? I'll ghostwrite blog content, guest articles, and e-books that are ready to publish under your byline. I also create downloadables for lead generation (guides, checklists, infographics, case studies, and white papers).

Content Repurposing

Remixing content into various formats builds visibility, traffic, and authority. Includes a content library audit to find blog posts, videos, and podcasts to remix into other formats. It’s a promotion strategy that amplifies content marketing.

Content Refreshing

Refreshing your blog posts is good for SEO. Some businesses see increases in traffic and ranking within weeks. This requires a blog audit to find which pieces need updating.

Frequently Asked Questions ?

  • Audience development & customer research
  • Competitive analysis & keyword research
  • Original content created from interviews with experts
  • Recorded audio interviews and transcripts
  • Engaging, longform content tailored to your audience
  • Well-formated and easy to read